Appleism (Apple Becomes a Religion)

I use StumpleUpon regularly, and it dropped me into a blog which has a fascinating post. I'm sorry it took me so long to blog it, but here it is. David Kuo writes a rather interesting piece entitled "Welcome to Appleism – the religion that is Apple." I don't want to spoil it all here without encouraging you to read it first.

He starts with this statement: Apple isn’t a cult anymore, it has become a full blown religion with scores of millions of followers. The frenzy around the iPhone brings to mind the clamoring throngs that greeted Jesus at the height of his ministry. And it's a telling statement because he's right, there is a frenzy. Though, I daresay, it's more consumerism than anything resembling religion. The frenzy is no different than that surrounding the Nintendo Wii or any other über-hot item.

Lest you think I am disagreeing with Mr. Kuo, I am not. Apple has certainly become a religion of sorts, but a proper one that has developed over time. Its members are fiercely loyal, even when they shouldn't be. The evangelize their religion by trying to convert all their friends. I do that very thing, but I will not recommend one of Apple's "bad" products, though happily they are few and far between.

Mr. Kuo also states "Appleism espouses a liberal worldview that challenges conventional morality and norms and encourages creativity. It was clearly seen in the famed 'Think Different' ad campaign." And that is a key point because Think Different embodied the spirit of Apple. Mr. Kuo missed the very most important point of all, though. You either get it, or you don't.

I have friends and relatives that will never get it, and I don't even bother trying to convert them anymore. Not to put down my friends/relatives, but those who have converted have seen the light and realize the bliss of being righteous and knowing you've done the right thing. I'd love to insult the unconverted lot and say the intelligent ones have converted and the less-than-sharp have not, but that's a generalization and wholly untrue. There is no quantifiable measurement of get it, but anyone who is an Appleist, certainly gets it. There is research that does quantify the fact Apple users are statistically smarter than PC users (see previous blog entry) but I don't feel the pressing need to rub it in your face*.

It's no secret that I think different. That's probably why I get it.

(* Besides, all Mac vs PC arguments can be won by uttering the phrase Windows ME which will shut up even the most virulent Microsoft supporter).


  1. Posted Tuesday, 3 July 2007 at 12:49 EDT | Permalink

    And from the desert comes a voice: "Linux, bitches. Save your money."


  2. Posted Tuesday, 3 July 2007 at 13:40 EDT | Permalink

    Long ago there were 2 kinds of cave men. The ones who hunted and slept with the women, producing strong children. The others hid alone in their part of the forest and made love to crude holes they carved in trees.. The hunters evolved into normal functioning adults of modern civilization. The others became linux users.

  3. Posted Tuesday, 3 July 2007 at 15:49 EDT | Permalink

    The linux users, seeing their numbers dwindling from their fruitless tree-fucking, realized that by banding together, they could become rich overlords of the normal functioning adults of modern society, and steal their women. As they banded together, their agglomerations acquired names, primitive tribal names like "Google" and "Red Hat." The normal functioning adults, known as "sheep," could not even perceive how much of their world depended on the tree-fuckers, even as they partook of the sap of the trees, in their searches, e-mails, and blogs. But at least they could play games.

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